Existing collectible marketplaces were transactional. Users came in, bought and left. Spaace wanted a marketplace where engagement was the core. Gamified rewards, status, and a reason to stay logged in.
 I worked with Spaace for 18 months, leading the design of the product, the design system and the gamified mechanics.

Crafting a new era of NFT marketplaces

Spaace Marketplace

<h2>My responsibilities</h2>
 <ul>
 <li>Lead Product Designer — I designed the marketplace where leaderboards, levels, rewards, a referral system, and division tiers were built directly into the buying and selling paths rather than tucked away in a separate rewards section. Brand and product share one visual system so the gamification feels native. I led my team in rolling out the brand and product systems across the wider platform.</li>
 <li>Motion / Interaction Design — Micro-animations, sound design, and real-time notifications for the moments that drive habit (XP earned, chest ready, rank changed).</li>
 <li>Design to Developer Handover — A fully documented Figma design system, colour and typography tokens, spacing, and component variants, handed to an external dev team to build against.</li>
 </ul>

Overview

Product design

Asset creation / Interaction & motion