Making a document-heavy procurement workflow feel lightweight

Led UI and shaped the UX on a two-sided construction procurement platform. I diagnosed why the live product was hard to use, a shell caught between a website and a dashboard, then reworked the navigation and designed 10+ flows into one clear, fully responsive web app.

A wallet for people who don't speak crypto

Led creative direction from 0->1, then designed the complexity away with guided walkthroughs, plain language, and a clean split between everyday money and investing so neither side felt intimidating.

Crowdfunding, built on a chain with no tooling

No wallet libraries, no connection kits. I designed the wallet and transaction flows from scratch to feel effortless. Early launches raised $500K+ USD from over 200 contributors, with the fastest crowdfund closing in under an hour.

Designing every surface of a gaming platform

Inherited a tournaments product built with no UX and rebuilt it into one progression system, with empty, loading and error states designed in rather than retrofitted.

Rewriting the launchpad model for the people doing the investing

With no patterns for wallet mismatches or mid-flow chain switching, I designed the failure and recovery states from scratch. $260M+ staked, 30k+ investors returning.

Keeping the complexity of global money transfers hidden

Wallets, fees, signatures. All hidden behind banking patterns people already know, without the user ever needing to know a blockchain was involved.

Gamifying the new era of NFT marketplaces

18 months leading ux & product design. Ranks, rewards and referrals built directly into the buying flow making gamification the reason to stay. The marketplace processed $35M in trading volume across 170k+ transactions, with a peak trading day of $1.37M.

A football management game, built on top of NFT trading cards

Owned UX/UI across squad building, match flow and the XP economy. In-person workshops shaped the API around what the game actually needed, not the other way round.

A visual promo tool for music producers, designed and built by one

My own side project, built because the existing tools annoyed me as a producer. I designed and built the whole thing, from the create-to-render flow to the 3D pipeline.

Bittensor's breakthrough conference, brought to life

Pushed a static brand into motion with a cursor-reactive cube field and a self-assembling logo, inside a single-page scroll built to sell tickets. That motion language later shaped the wider brand.