Lingo had to build a community and complete a fundraising round during a bear market, before there was a product to use. Conventional marketing wouldn't cut through an audience that had seen too many of those. In six weeks the community went from zero to 600k, with 10M+ user-generated tweets, 200k+ Discord joins, and 5,500+ pre-sale investors closing the round.
I led design, brand, and frontend build across Lingo Islands, the gamified pre-launch platform, and the 3D marketing site that carried the raise.
