The workshop the team ran had set the brand and the positioning, who Finestt was for and why, but not the product itself. My job was to translate that strategy into something real: the structure, the flows and the working prototypes everything else would be designed and built from.
With no existing users to learn from, the research leaned on our own experience. Having used plenty of web3 wallets ourselves, we already knew the problem firsthand: they are powerful but intimidating, and for the audience Finestt was chasing that complexity was the thing to design out. To pin down what simple should actually feel like, we reviewed highly rated banking and finance apps and studied the flows behind them, picking apart what made them effortless and what users clearly responded to.
That pointed to a structural decision early on: compartmentalise the product, with a clean split between everyday funds management and the investment side so neither overwhelmed the other. I settled that structure in wireframes before moving into detailed design.
