DeFi wallets are built for people who already speak crypto. Seed phrases, gas fees, slippage, chains. The language alone is enough to turn most people away. Finestt, by Sparkle AI, set out to fix that: a wallet where anyone could send money, earn rewards, invest and earn interest without ever bumping into web3 jargon. The name itself nods to securely 'nesting' your money, and to finance.
I led creative direction on the project, took the finished brand and shaped it into the product's UX and UI across a mobile-first web app and a native iOS app, then built the frontend and handed it to the Finestt team to wire into their backend and carry forward.
