Rewriting the launchpad model for the people doing the investing

Crypto launchpads were built for insiders. Allocation went to whales and VCs before public investors ever saw a deal. Launchpool wanted to flip that and create a platform built on the idea that the community and the projects raising on it carry equal weight. Within nine months of launch it had $260M+ locked in staking, $10m+ raised across 40+ projects, and 30k+ active investors returning to the platform.

I led the design and frontend build of the platform, the brand, and the onchain patterns that made it usable by people who weren't crypto-native.

I owned UX across the platform: staking pools, project pages, KYC onboarding, and the investment flow, designed as one continuous journey from wallet connect to allocation. With no established patterns at the time for wallet network mismatches, signature rejection, or mid-flow chain switching, I designed the failure and recovery states from scratch.

I led the frontend build end-to-end. Designing and developing in the same hands meant tighter feedback loops, faster iteration on edge cases, and a product that shipped without the usual design-to-code translation losses.

I also plugged the frontend into the smart contract layer for staking, allocation and claim flows. Working close to the contract code meant the UX could be shaped around what was actually possible onchain, rather than against it.